How We Learn the City
And Equip Believers to Love It Well
We start by paying attention to the city…
…street by street…
…block by block.
Most of us only see a tiny slice of our communities.
We know our commute, our favorite spots, and the streets we naturally move through. But the real spiritual landscape of this city stretches far beyond our personal routines.
So we begin by slowing down and actually listening to the city.
Using ESRI Tapestry data and neighborhood-level mapping tools, we learn the pressures, rhythms, and stories that shape each community. Not to label people but to stop assuming we already know them.
We look for things like:
where isolation is quietly shaping lives
where families are stretched thin
where achievement pressure is burning people out
where community is strong and where it’s frayed
where the Gospel is rarely heard in a way that makes sense
This gives us a clearer picture of the mission field right in front of us.
Find the Patterns
Data can show patterns.
AI helps us understand why those patterns matter.
We use AI to synthesize the mapping data and surface insights a human would never see just by glancing at a spreadsheet. AI helps us trace out deeper currents:
What does “good news” sound like to people on this block?
What fears or longings sit just under the surface of this neighborhood?
What cultural stories shape how people think about identity, worth, or hope?
What barriers keep trust from forming?
What we Deliver
A custom report that answers these questions from a data informed, theologically rich background with pastoral sensitivity.
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Each report includes a plain language snapshot of that block, a pastoral read on the stories shaping that community.
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Gospel insights tailored and contextualized to the real hopes and fears of the people in this community.
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Common barriers to trust to be navigated with gentleness.
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A list of concrete, doable ways to build relationships and start conversations.